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Latest Blog:

Either Or Proposals to Increase Pricing

We are always thrilled to hear when clients tell us about how they have used specific things they learned from us. One of my clients called last week to say she was getting some success around raising prices. One of the big challenges with raising pricing is that nobody involved likes it. The customer resists, the salesperson is reluctant, and, possibly, everyone resents it. So, after explaining why a price rise was necessary given her marketplace, she gave the client a choice – an ‘Either / Or proposal’...

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