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Don't Lose a Good Deal in Pursuit of a Great Deal

Most of us are aware of the recent news about KFC, UK, where they had to temporarily close down two thirds of their stores due to what they deemed to be “teething issues with a new delivery partner”. KFC were quick to brush it off as insignificant as they went into damage control over the negative publicity, but in a time where heavy weights in the FMCG space have exercised their power balance over suppliers in order to achieve rock bottom prices, we are starting to see suppliers to these mega brands fight back to end the power shift.

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