REAL-WORLD INSIGHTS

Published: May 17 , 2018
Author: Ben Byth

It is not often that people recognise that questions such as ‘how much will this cost me’ are in fact an opportunity to negotiate. To my delight however, a client called me yesterday to tell me they did just that.

Published: May 10 , 2018
Author: Marc Mcallister

A client recently decided to engage a digital marketing firm to conduct online marketing for their small restaurant. Business had steadily grown, and they had expanded from what was originally just one small food truck to that and an additional two brick and mortar stores. As such, they felt it was time to develop a focused marketing strategy utilising social media campaigns - typically a successful approach to brand development in the current fast food market.

Published: May 03 , 2018
Author: Tyler Hall

With a population of more than 127 million people, Japan is currently ranked as the third largest global economy and according to the Department of Foreign Affairs and Trade, was "Australia's second-largest trading partner, second-largest export market, and second-largest source of foreign direct investment" in 2016-2017. Given these figures, there is no doubt, that Australian businesses are exposed to many negotiation opportunities with their Japanese counterparts. It is therefore prudent to understand and take into consideration the cultural nuances which may influence the cross-cultural negotiation process.