Get the latest views and opinion from some of the most experienced negotiation specialists.
Published: Apr 18 , 2016
Author: Frances Pirera
The customer is always right, right? The overwhelming temptation to appease your customer is something we can easily find ourselves unwittingly falling into. But we need to ask ourselves, what the cost is; firstly to our personal brand, and secondly, the commercial cost to our business.
Published: Oct 10 , 2013
Author: Mike Freedman
Before working with a powerful FMCG company in Europe I asked of the thousands of points of sale they have how many client relationships they lose every year to competing companies. The company proudly announced that last year they lost less than 1% annually to competition. I dared to suggest that 1% is probably not enough and that they need to lose more business. This did not deter them from working with us and here’s why...